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Either that or play to older audiences, because, you know, there's the whole genocide thing.
Eh, the only book of his I'm ever legitmately bought was Ender's Game. Though I greatly enjoyed his other books I listened to them on audiobooks somehow acquiring them.
Orrr that's just how they cut the trailer to appeal to a mass audience.
As someone who only just read Ender's Game for the first time last year, I don't have a huge urge to see it in movie form.