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While I applaud the idea of not buying bootlegs and not pirating after something is licensed, the real thing hurting anime DVD sales is people not buying DVDs. The quote/unquote rule of fan-subs is, if you enjoyed watching a show you should buy it. Not if you LOVED it, not if it CHANGED your life, but if you just liked it and were entertained. No matter what, the U.S. anime industry is not like the Japanese industry. The U.S. doesnâ€™t get to rely on advertisers for their revenue. For the most part, they have to rely on us, the fans. So while renting anime is all well and good to see if you like the show, shouldnâ€™t the same rules apply? Because otherwise while it might not make people feel as bad, it is just as hurtful to the industry. And since most DVDs are well priced, even cheap, itâ€™s not too hard. I also here complaints about the price of U.S. anime DVDs. But if you really think about it, $30 is a good price for 4 or 5 episodes. I remember paying $30 for two episodes of Cowboy Bebop on VHS. Now, Iâ€™m not saying that is right, but anime is a niche market so it seems ludicrous to expect the same price on the DVDs as the latest Spiderman movie on DVD. Anyway, what Iâ€™m getting at is we all need to buy more anime. Period.