Empirically effective methods of convincing argumentation
recently popped up on r/changemyview. It attempts to pinpoint the specific differences in arguments that make them more effective at changing a person's opinion. This has always been a subject of interest for me, and I'm guessing, others on the forum. While the forum's linear chronological design* is not one that fosters well-structured & effective group discussion (more like everyone yelling over each other in a room, amirite), I'm curious what methods, non-anecdotally proven to be effective, if any, you intentionally use to be convincing in general conversation and argumentation. Please include links to abstracts/studies.
*As a side note, Metafilter has a wealth of surprisingly coherent and focused discussions despite its format, which I suppose speaks to the quality of its moderation shaping the demographic.