This could be the death of Youtube if they implement it
Adobe continues to be evilI know MTV uses something because when I watched the streams of Wrestling Society X on there they had like 30 second ads in between segments, but if this ends up on every single Youtube video it will so sour people on the site, I am certain of it
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Most likely what will happen is sites like YouTube will add a feature allowing people with newer versions of flash to download the videos to disk to watch any time. Sites like mtv.com might add this feature, but the video you download to disc will be encumbered with DRM. Actually, it's more likely that nothing will happen to YouTube. YouTube and Google Video are both using old flash so that people with Flash 7 can still use the sites. I imagine this DRM will necessitate locking out anyone not using the newest flash. Until adobe releases a newer flash SDK, so that browsers like the Wii browser can do Flash 9, I don't see YouTube changing a thing.