Indeed they are, that's the Initial D 4 arcade game that was in Odaiba for a limited time. Where you drive the actual car, with a huge lcd in front of you. In the middle there is the signature Toyota Trueno from the anime series and game. Let me say, it was awesome to actually be in the car.
They look great, I hope to go to Japan as foreign exchange student or JET program. I plan to break the bank, buy a really nice camera, and fill up at least an entire Macbook Pro hard drive with photos. I want to do some kind of documentary of a gaigin's struggle to survive in japan, but I also want to not only see the new and city, but also the old and the rual.
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edit: This website gives more details about what that picture is about.