Starbucks - Closing down sale on now!
As many of you are aware, Starbucks are in a tight spot. I'm not sure how many stores they happen to be closing the the us (More than a hundred, I've heard, but that's neither here nor there) - However, I do know that they are closing 61 of the 85 Starbucks Stores in Australia, laying off some 700 workers.
Starbucks has released a statement about this -
Apparently, the Australian Coffee culture isn't quite what they thought.
Comments
Good riddance, I say. As much as I hate any store closing down, it's about time Starbucks stops spreading its stores into every unoccupied area possible.
I'm with Funfetus on the $4 cup of coffee thing. The few times I have purchased coffee there it was always well under $2 per cup. In fact their prices are not that different from Dunkin Donuts (at least in my neck of the woods).
The next time I got some I coffee thing.
edit: I have a feeling, that since the economy is down the shitter, no one wants expensive coffee, or as often as they use too.
When people experience rough times, they still want some kind of relief/entertainment. A $4 Frappuchino twice a week may seem like a luxury item, but the actual savings are negligible compared to other money-sinks (like buying a $60 video game once a month, or going on a yearly vacation).
Also, people are more likely to use Starbucks for meetups/dates. At a good cafe, buying one cup of coffee gives you a seat in an atmosphere comparable to a decent restaurant, but isn't nearly as expensive.
I work at a Dairy Queen and my boss gets a food service magazine that had a feature on how to thrive in a bad economy. It actually isn't a bad read (at least, more tolerable than serving people).