It's been a meme for quite a while, though. Come to think of it, I haven't even seen it been used lately, so it's probably rolled over.
It's been a meme since the commercial was published. Everyone discovering it now (and referencing it) are morons. I've even seen some who thought it came from /b/. For crying out loud, it was an /a/ invasion meme at best, and those still come down to just being spam.
Comments
It never was funny, just spam.
EDIT: kyoo-nee-uh-fawrm, audio example on page for the idiots.
How lame.