If you go on Steam right now, there's a 2K HUGE GAMES PACK for sale. It has Bioshock. It has a whole mess of Sid Meier games. It has all the X-Com games. It's got some Railroad Tycoon games. And even more. Total price, $54. If you don't have most of these games already, like I do, you are a fool not to buy this.
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What's more surprising is realizing that Bioshock is already 2 years old.
Single player video games, books, movies, etc. All of these things are entertainment media that is usually consumed once, and then finished. In our new culture of sharing, people like to sell these things used on eBay/Amazon or give them to friends. That's really killing sales, but it's the right of first sale, so tough shit.