Generic terms and copyright
While copyrighting/trademarking a propper noun for a character makes sense, what about words like vampire, surrogate and droid? Words which encapsulate and communicate a specific idea very well, but, due to increasingly litigious creative culture, some can't be used freely.
For instance, if I'm writing some sci-fi, and have a character who regularly uses a remote body, should I stick to the off-brand "Remote body." or go with "Surrogate." the term that already carries with it the necessary connotations?
Also, how can we establish understood off-brand nouns i.e. coming up with a name and expressing specific intent that it can be used freely?
Comments
Assuming the above trademarks are limited to business uses and even then applicable only in certain contexts (See the Apple Corps. vs Apple Computers Trademark fight back in the 80's and early 90's), if I recall correctly. So long as you don't call your book "The Surrogate" it shouldn't be too bad.
You could explain that the "Remote Body" or "ReBo" ("RemBod", "ReBod", "RemBo"? sorry couldn't help myself) acts as a surrogate for the person.
Repeat this a few times you have a firm establishment between how the "ReBo" is basically the same thing as a "surrogate" and then you can rely upon your new banding!
Obligatory IANAL
Trademark, on the other hand, is totally different. It protects words and logos. You can't trademark a commonly-used word and then enforce that trademark against anyone who uses it. You can only enforce it in very specific circumstances IF you are even allowed to TM it. Take Apple, the computer company. Apple doesn't go around suing everyone who uses the word "apple" in their writing or sales because they don't have that right. They can only enforce against something that could cause reasonable confusion in the market, like another computer-related company releasing something called Apple.
In most literary/comic cases, you won't even be allowed to trademark a word like vampire, but if you were allowed to, your enforcement capabilities would be very limited.
One could argue that because the Droid phone has nothing to do with the figurines/films/books/comics/etc of Lucas films that they do not overlap. Just like when in the 80's and 90's you said "I bought a new Apple Computer" you knew it didn't come from the Apple Corps. (This got horribly crazy when Apple got into IPods and such.)
My favorite personal use of this was a picture of several hundred Oberlin College students scrounging the banks of Plum Creek for invasive species that were harming the local ecology. I captioned it, "My big, fat creek weeding."
So for instance, I can use the term Star Wars all I want (like Reagan did for his anti-missile program), but the moment I try to attach it to any content that can be considered George Lucas' IP, I'm open to a lawsuit.