What do you wish more people understood?
It would be awesome if more people understood the importance of marketing - especially with the influx of people self-publishing their work through croudfunding (Kickstarter, Indiegogo, etc.) Lately, I've been getting into arguments with folks about the OUYA, and why it's failing. From day one, I've been trying to point out how they attempted to compete in the mainstream console market, yet they've completely failed to even try marketing to anyone but their own backers. Still, though, the majority of folks (on both sides of the pro/anti OUYA argument) seem to think that the console is supposed to sell itself.
What topic or idea do you want more people to understand?