So most of us have seen the George Carlin skit, but why do some words make us mentally cringe? What makes those words different than others? Many say "nothing", but, depending on what cultures we were raised in, clearly there is something about specific words that strikes a chord within us that tells us "BAD WORD".
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It's worth noting that most swear words are very terse: "fuck," "cunt," and "shit" are all short words with hard, terse sounds. They're snarled and spat very easily. That intonation probably has something to do with it.
[Edit] To clarify, when people say "shit" as an exclamation, most people here are going to say they wouldn't be offended. But if someone told you that "you are a piece of shit" and meant it in a non-joking way, you would probably take at least some offense.
Personally, I fall into the camp of Rym. No word shocks me to the point of offense. Some do perk my ears and minorly annoy me, however.
However, we also don't really use it as a descriptive of anyone in particular, but as an occasional nickname(For example, we all have our titles which are stuck on the front, apart from myself. Dan is Little, Nick is Big, my father is Old, so on). That's about it - we don't really have much other reason to use it, that isn't filled by another word more effectively.
Edit to go along with below - We don't really use Faggot at all, instead, we tend to say Poof or Poofter, ie, "Aw, diddums, you get a cut on your finger? Get back to work, ya fuckin' poofter." I don't think we've ever used it to actually seriously insult someone.
Okay:
"I don't normally say the word faggot because it's a very strong word and I do not like to offend people."
Not okay:
"Shut up, faggot."
As Rym said I'd say it's theoretically possible to have a word where the only possible contexts for its use (short of discussing the word itself) are inherently offensive, but I haven't heard of one. In order to be inherently offensive it would basically have to be a single word that is, in itself, an entire phrase.
For instance, I was beating myself up for making a mistake and to snap me out of it Adam said, "You're not just a stupid bitch, you're my stupid bitch." It made me laugh and feel loved.