Perhaps the ad was created by a lady that needs this to succeed to secure her promotion, but it deals in a topic that conflicts with Intel's public image? Either that or angry people on tumblr wanted something new to be angry about, so they hid facts about the event and insulted women about it for good measure. Pick whichever sounds most likely.
Let's start an e-mail campaign to every single PR department. One campaign per media outlet. Coke + NBC, Coke + ABC, Coke + CBS, Coke + NFL, and so on and so forth. If we eventually hit them all, there will be no more ads anywhere ever.
I understand that it's a knee-jerk reaction from Intel (and why the fuck is PR so quite about this), but looking at it from a business point of view I can see why they'd want to pull their ads from Gamasutra - in the long term you don't want a brand that is trying to attract games to purportedly support a site that is declaring gamers to be dead.
From a marketing standpoint, that's a pretty big conflict of interest.
I just don't get why that means Intel hates women. Nobody has explained this to me; yet, my Twitter (and now Facebook) feed keeps lighting up with "Intel hates women" over and over again. I don't see the connection in logic.
Perhaps the ad was created by a lady that needs this to succeed to secure her promotion, but it deals in a topic that conflicts with Intel's public image? Either that or angry people on tumblr wanted something new to be angry about, so they hid facts about the event and insulted women about it for good measure. Pick whichever sounds most likely.
Those both sound conspiratorial and silly.
The most likely answer is that the Intel PR person involved was clueless, saw a bunch of sockpuppet rage, misjudged its origin/legitimacy, and made a bad call to back away rather than correctly ignoring it.
The whole "gamergate" thing isn't really even worthy of much discussion. It's a circle jerk of sockpuppet accounts misunderstanding the basics of advertising and editorial review spewing misogyny and anger under a thin veneer of being angry about ill-defined (and largely conspiratorially-explained) "corruption." It's a joke at best.
I am honestly amazed that Intel in any way engaged with it.
As with most things when someone fucks up, there is a true dichotomy. Intel was either ignorant or malicious. I'm pretty sure they were ignorant. But if they are not ignorant, then indeed their PR department made an anti-woman move by knowingly bowing to the demands of gamergate.
I think they probably realized quickly that they fucked up, but are professionals. If you fuck up like this, the only response is to be silent afterward. Don't admit the fuck-up, and don't engage anyone. Just let everything blow by.
CIP, Gabe should have just stayed quiet about Dickwolves after the initial brouhaha.
Well, the cloud thinks Intel is good now for "agreeing with them" and pulling ads on "controversial" sites. It's like a big sad joke.
Mm... I disagree wholeheartedly. There are many real individuals - many of whom I've partied with at various cons - that are involved in "the twitter cloud", and they're not sockpuppets.
If you're going to dehumanize an opinion, Rym, perhaps we should end this conversation here, because I can guarantee you that nothing good will come out of it.
If you're going to dehumanize an opinion, Rym, perhaps we should end this conversation here, because I can guarantee you that nothing good will come out of it.
What opinion in particular?
I haven't seen a real complaint from the GamerGate hashtag that didn't amount to vague conspiratorial claims about "journalistic integrity" with little basis or backing, or else vague fears of "SJWs ruining gaming" somehow. There's also that entirely fake "NotYourShield" tag that went along with it.
That's a good read. I like the message. The tone seems intentional, and it got the required result, it seems.
It's a tame editorial at best. Seems like a weird thing to be "outraged" over. I can't imagine the kind of person who is viscerally angry about something like that.
From what I gather, the randos semi-organized a complaint generation campaign about it aimed at Intel to try to provoke a reaction. Sort of like how the PTC operates re: the FCC.
An opinion isn't a complaint. All I've seen are very hotly contested opinions, and no real complaints.
Still, calling these people sockpuppets is dehumanizing that opinion (unless, of course, you have proof that these are fake accounts, which I would be interested in seeing).
Whether you think it's valid or not doesn't matter - it's still their opinion. As far as I'm concerned I think that the thought should be approach respectfully, as it's the only way to really deconstruct an argument and come to an acceptable conclusion ... but I guess that's boring stuff better saved for CSPAN.
Anyway, my original question was avoided entirely, and this has me frustrated at the moment. I don't really care to talk about GamerGate. My only interest is in digging into the mentality of using loaded buzzwords to describe someone/something you disagree with/don't like.
Most of those twitter accounts all follow eachother, were created around the same time when GamerGate started being used as a hashtag, and tweet nothing but Gamergate.
I am 100% confident that the vast majority of the people using the NotYourShield tag are fake.
Also, when it first started, I asked on the hashtag what this was all about, and if anyone could explain it. Most of them sent me links to a handful of Youtube videos.
The videos were vile. Honestly vile. Long, rambling, fearful of and angry at women. Every single one of them.
There's a thick undertone of sexism, and the repeated use of the "Five Guys" theme turns it into a straight-up overtone. It both claims that this isn't the issue, and then harps on it repeatedly.
" don't care that Zoe Quin fucked five guys." -queue picture of Five Guys restaurant. "I don't care that Zoe Quinn cheats on people that she's in a relationship with."
That whole segment reeks of "I say I don't care about this thing, but I bring it up repeatedly to villify my enemy because I do care and I know you will too."
InternetAristocrat's videos are all the exact same. It's like video game tabloid bullshit. When there was some nonsense with the community manager for Might No. 9 I asked in a comments section if someone could elaborate why she was hated. Someone sent me one of his videos that would help me understand why I should dislike her and I just lol'd.
Comments
I really question their community manager and PR team's abilities at this point.
Let's start an e-mail campaign to every single PR department. One campaign per media outlet. Coke + NBC, Coke + ABC, Coke + CBS, Coke + NFL, and so on and so forth. If we eventually hit them all, there will be no more ads anywhere ever.
From a marketing standpoint, that's a pretty big conflict of interest.
I just don't get why that means Intel hates women. Nobody has explained this to me; yet, my Twitter (and now Facebook) feed keeps lighting up with "Intel hates women" over and over again. I don't see the connection in logic.
The most likely answer is that the Intel PR person involved was clueless, saw a bunch of sockpuppet rage, misjudged its origin/legitimacy, and made a bad call to back away rather than correctly ignoring it.
The whole "gamergate" thing isn't really even worthy of much discussion. It's a circle jerk of sockpuppet accounts misunderstanding the basics of advertising and editorial review spewing misogyny and anger under a thin veneer of being angry about ill-defined (and largely conspiratorially-explained) "corruption." It's a joke at best.
I am honestly amazed that Intel in any way engaged with it.
CIP, Gabe should have just stayed quiet about Dickwolves after the initial brouhaha.
If you're going to dehumanize an opinion, Rym, perhaps we should end this conversation here, because I can guarantee you that nothing good will come out of it.
I think it was this one that they threw a hissyfit over: http://www.gamasutra.com/view/news/224400/Gamers_dont_have_to_be_your_audience_Gamers_are_over.php
I haven't seen a real complaint from the GamerGate hashtag that didn't amount to vague conspiratorial claims about "journalistic integrity" with little basis or backing, or else vague fears of "SJWs ruining gaming" somehow. There's also that entirely fake "NotYourShield" tag that went along with it.
Still, calling these people sockpuppets is dehumanizing that opinion (unless, of course, you have proof that these are fake accounts, which I would be interested in seeing).
Whether you think it's valid or not doesn't matter - it's still their opinion. As far as I'm concerned I think that the thought should be approach respectfully, as it's the only way to really deconstruct an argument and come to an acceptable conclusion ... but I guess that's boring stuff better saved for CSPAN.
Anyway, my original question was avoided entirely, and this has me frustrated at the moment. I don't really care to talk about GamerGate. My only interest is in digging into the mentality of using loaded buzzwords to describe someone/something you disagree with/don't like.
I am 100% confident that the vast majority of the people using the NotYourShield tag are fake.
The videos were vile. Honestly vile. Long, rambling, fearful of and angry at women. Every single one of them.
(I do not endorse the bullshit in this video).
" don't care that Zoe Quin fucked five guys." -queue picture of Five Guys restaurant.
"I don't care that Zoe Quinn cheats on people that she's in a relationship with."
That whole segment reeks of "I say I don't care about this thing, but I bring it up repeatedly to villify my enemy because I do care and I know you will too."
Dude basically is an apologist for the harassment and death threats Anita received.