He has non-hits, you've just never heard them, and maybe nobody ever will. One trick a lot of artists do is keep all of their shitty work hidden away. They don't release bad books, bad songs, etc. They exist, you just never ever see them.
Then, once they are EXTREMELY popular they can release their shitty floor scrapings as "previously unreleased tracks" and rely on the sheer power of their popularity to tear through the Absolute Taste Field of the zeitgeist.
visual aid:
Also, I didn't notice this posted earlier, but Ark Music Factory, who created this video, is an outfit that takes anyone off the street, writes a song using focus groups, autotunes them until they sound acceptable and produces a professional looking music video. They want game YouTube into making internet stars and turning them into the next Justin Bieber. They create the appearance of popular music in the hopes of public opinion falls in line.
There's a whole GQ article about how Hollywood has spent the last 20 years doing everything they can to remove actual execution from the algebra of success. This is why movies like The Departed and Inception are considered risky and movies like Marmaduke and Wolverine are considered sound investments. Ironically, The Departed 2 and Inception 2 would be sure things.
Spending millions of dollars on something that, at some point, actually has to be good is bad business.
God I hate to sound like an old man. But alot of these new "artists" are fucking talentless asshats.
There has always been talentless artists who make stuff. The thing is, before the internet, they would stick to their garage and never hear them unless you were friends and went to their one gig at the local dive bar.
Edit: I am listening to Indian Pop music and for some reason it syncs up perfectly with that GIF of derp girl dancing. That's funny.
When the guy in the car sang his little rap bit, I was reminded of a question that I have about a lot of the new musics: Why do they feel the need to insert the name of the artist/band into the lyrics? I know who I'm watching. I searched for the name on YouTube.
Maybe it's marketing? So, if you hear a song on the radio (if you still listen to the radio) and don't know the artist, they'll say their name in the lyrics so you can buy their silly song.
Yeah, I don't have a problem with Autotune as a thing, any more than I have problems with synthesizers. I don't even have a problem with simplistic lyrics. (Lady Gaga!) I just dislike songs that I find dumb and lame. It varies, as with any entertainment.
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visual aid:
Also, I didn't notice this posted earlier, but Ark Music Factory, who created this video, is an outfit that takes anyone off the street, writes a song using focus groups, autotunes them until they sound acceptable and produces a professional looking music video. They want game YouTube into making internet stars and turning them into the next Justin Bieber. They create the appearance of popular music in the hopes of public opinion falls in line.
Spending millions of dollars on something that, at some point, actually has to be good is bad business.
Edit: I am listening to Indian Pop music and for some reason it syncs up perfectly with that GIF of derp girl dancing. That's funny.
Maybe it's marketing? So, if you hear a song on the radio (if you still listen to the radio) and don't know the artist, they'll say their name in the lyrics so you can buy their silly song.
You actually have to put some talent behind the it, and make a song that has a point, but I think it sounds good.
I don't even have a problem with simplistic lyrics. (Lady Gaga!)
I just dislike songs that I find dumb and lame. It varies, as with any entertainment.
Fucking hell, Imogen Heap. So good.
The Imogen Heap thing was good though.
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